- Communication is an ongoing process
- Communication is more than a mere exchange of facts or data
- Communication begins with conversation and continues with commitment
- Communication should be based on mutual objectives: considering, understanding, committing, responding…
- Communication should be based on mutual desire for a community attaining unity
- Communication is an ongoing process!
How is a Communication Continuum™ accomplished?
Make an INTERNAL communication strategy a top priority!
Why?
If the people that populate a company’s workplace DO NOT:
- listen to
- understand
- believe
- commit to
- live
the company message…
…then it is logical and likely that the people that populate the company’s marketplace WILL NOT:
- listen to
- understand
- believe
- commit to
- respond to
the company message…
Why
should they?