Clarion Marketing & Advertising

Why would any advertising agency reference “bugs and mice” as a way to define who they are and what benefits they can deliver to clients??

Well, first, Clarion isn’t a traditional advertising or marketing agency. The breadth of resources we offer our clients is unusual to say the least.

BUGS

Clarion Marketing and Advertising brings to its clients a portfolio of resources that is incredibly unique to the marketing communications industry. We’ve created the Clarion Consortium™, bringing together a group of alliance partners that are committed to delivering superior service and extremely creative solutions to a broad range of marketing, technology and communications challenges.

One of those Clarion partners is a firm called Navigation Corporation. This design engineering firm has become successful by creating cutting-edge designs for the wireless controls and communications industries for years.

Navigation Corporation and Clarion are collaborating on the development and marketing of a revolutionary new product. The result is a radio frequency identification (RFID) tag that allows cattle producers to track and monitor the location, feeding habits and health of their livestock.  The information collected by this “bug” device is invaluable for the beef industry, especially when you consider the repercussions of contagious disease and its impact on our population and the beef marketplace.

MICE

Second, we’re a technology innovator and manufacturer ourselves. So we understand better than most “agencies” the types of technology, production, and distribution challenges that our clients face.  Clarion’s technology company, Menlo Park Concepts, developed the concept and has overseen the engineering, design and manufacturing of our patented One-Click, Direct-to-Web™ Computer Mouse.  

This revolutionary computer mouse can be created in virtually any shape and offers a unique, patented technology that allows the computer user to access a designated URL with a simple click of the mouse’s scroll wheel.

The first One-Click, Direct-to-Web™ computer mouse was manufactured for Exxon/Mobil in the form of the Mobil 1 car.

These race car computer mice were given to Exxon/Mobil distributors in celebration of the company’s new NASCAR sponsorship, and the distributors were able to follow the Mobile 1 racing team’s success all season long simply by visiting the Mobile 1 website – by clicking the scroll wheel.

Currently, Clarion is in the design stages of a number of other computer mice for other clients. The Direct-to-Web™ technology has countless applications for savvy marketers looking to leverage their web presence, create a dynamic customer relationship marketing initiative, or obtain high-value clients.