Clarion Marketing & Advertising

Client Description:

Consistently ranked among the top general contractors in the country by Engineering News Record, Paric is one of the most respected design/build firms in the Midwest. The company specializes in historic renovations, hospitality, educational/ institutional, interior renovations, commercial and wastewater projects.

Assignment:

Clarion was asked to develop a brand campaign that distinguished Paric
from other design/build firms and general contractors. Following its disciplined process,
Clarion conducted in-depth management interviews to capture not just the tangible aspects of what separates Paric from its competitors, but also the emotional and entrepreneurial spirit of the organization. The resulting print campaign will run throughout 2007 in the St. Louis Business Journal, and the creative messages were produced as posters for the Paric corporate headquarters. Additionally, Clarion is developing Paric’s new website.