Clarion Marketing & Advertising

Client Description:

The Nutrition Horizons™ vision is to bring unique and innovative nutritional concepts to light, including the development of proprietary new Nutrition Factors™ for animals. These Nutrition Factors form a unique family of technologies to improve the health, performance and well being of domestic cattle, poultry, horses, and swine, as well as pets - dogs, cats, birds, fish, etc.

Assignment:

Clarion has developed a comprehensive 5-year marketing strategy for this newly formed scientific research and development company. Components of this strategy include: branding for the corporate structure, as well as for all proprietary technologies and products; comprehensive Customer Relationship Management (CRM) technology based interactive web site. (Including a Customer Care Call and Distribution Center); packaging design for all products which will be marketed globally; trade show and promotional materials; direct mail, collateral print and other focused marketing materials.