Client Description:
The Association serves union painting and decorating contractors, drywall finishing contractors and finishing specialties in sandblasting, electrostatic, tanks, striping, confined space and bridges in Northern and Central Illinois.
Assignment:
Clarion was asked to create a new FCAI brand image and develop a marketing campaign for the association. FCAI’s union contractors face increasing competition from non-union finishers in residential, commercial and industrial segments. Clarion’s “Relax. We’ve Got You Covered” campaign was designed to accurately reflect the high-quality work and the unique value delivered by FCAI member contractors. Additionally, Clarion implemented a targeted, quarterly direct mail program to solicit new member contractors.
