Clarion Marketing & Advertising

Client Description:

Air Evac Lifeteam is an air ambulance service with more than 60 helicopter bases across the central and southern United States. The company provides emergency transport to appropriate regional trauma centers for patients with life- or limb- threatening injuries. Air Evac Lifeteam serves more than 635,000 members, and is the largest air ambulance service in the nation.

Assignment:

Clarion was asked to create an image campaign to raise awareness for Air Evac Lifeteam in the rural markets it serves. The campaign theme “When It Comes To Critical Care, It’s About Time,” leverages Air Evac’s strength of getting patients to emergency care, usually in half the time of ground ambulance service.

The campaign includes image-building radio spots, testimonial print advertisements featuring patients who were transported by Air Evac Lifeteam, and targeted direct mail.